We may use the information we collect:
 To respond to your enquiries;
 To provide you with licensing and other services that you request;
 To send you alerts and other updates, marketing communications and other
information or materials that may be of interest to you or which you have
expressed an interest in receiving;
 To maintain our list of contacts;
 For the company’s business purposes, including improving the provision of our licensing services, data analysis; submitting invoices; detecting, preventing, and responding to actual or potential fraud, illegal activities, or intellectual property infringement;
 To assess the effectiveness of our events, promotional campaigns and
publications; and

 As we believe reasonably necessary or appropriate to: comply with our legal obligations; respond to legal process or requests for information issued by government authorities or other third parties; or protect your, our, or others’ rights.

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How we may share the information we collect:

We do not sell, rent, or otherwise share any information with unaffiliated entities except as expressly described in this Notice, or with your prior permission. We may share anonymised information that does not reasonably identify you or your organisation only as permitted by applicable law.

We may also share information we collect with:
 Our team, but their use shall be limited to the performance of their duties and in line with the reason for processing. Our employees are required to keep that information confidential and are not permitted to use it for any purposes other than to provide legal services, to deal with requests which are submitted to us, or for the purposes of facilitating our use of that information in accordance with this Notice.

 Third-party service providers engaged by us to perform services on our behalf, such as web-hosting companies, information technology providers, analytics providers, marketing and communications services and event hosting services.
 Law enforcement, courts or tribunals, other government authorities, or third parties (within or outside the jurisdiction in which you reside) as may be permitted or required by the laws of any jurisdiction that may apply to us; as provided for under contract; or as we deem reasonably necessary to provide our legal services. In these circumstances, we take reasonable efforts to notify you before we disclose information that may reasonably identify you or your organisation, unless giving prior notice is prohibited by applicable law or is not possible or reasonable in the circumstances.
 Service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a transaction in which we are acquired by or merged or amalgamated with another company.